Facebook optimization and scaling

18 November 2021

5 min read

Despite the number of bans and restrictions, Facebook remains the primary source of traffic for webmasters. It offers unlimited lead generation opportunities for every vertical. However, some arbitrageurs struggle to understand the logic of the social network and how to scale positive campaigns effectively. Therefore, we have prepared a guide outlining proven ways to increase the number of leads.

The first way is to increase the budget by up to 30% in an ad group every 24 hours. The algorithm will be retrained with a sudden increase in budget, and the results will become unstable. While this method is effective, it may not lead to a dramatic increase in volume and requires patience to avoid disrupting Facebook’s internal algorithm.

The second way is to duplicate campaigns by linking multiple advertising accounts to one social account and importing advertising. However, the audience shouldn’t be too small or too large, and micro-spends may undermine its effectiveness. Despite its limitations, the duplicate campaign approach is useful when you have a small audience and want to scale leads without risking the initial RC.

The third way is to segment campaigns into smaller ones, with small budgets that target specific audience segments. You can begin with segments that provide good results and move on to the rest. However, this method may not be worthwhile for small audiences.

The fourth way is to retarget ads to those who have already seen them, such as users who have watched videos, interacted with the landing page, or canvas. No optimization is required for retargeting campaigns, as you only work with an audience that has seen the product. However, retargeting requires new creatives that will bring users back to your product.

The fifth way is to use different ad formats, such as carousel ads, that work well in retargeting campaigns. They allow users to view and scroll through multiple images or videos about the product, resulting in ultra-low cost per conversion and high ROI.

Avoid targeting ads to a narrow audience or having too many interests in the group. A sudden increase in budget in campaigns may also lead to poor results. Always track your advertising campaigns at every stage using a pixel, performance target, and utm tags to avoid running idle.

In conclusion, we have provided insights and experience gained from scaling numerous projects around the world. This principle works with different niches, and effective testing is the key to success. So, try, experiment, and achieve your desired results.

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