Using unique of creatives: why is it necessary and how to achieve it?
Before the traffic ebbs, it will not be superfluous to evaluate the creatives of other webmasters. If a working approach is found, you can try to repeat it. But you cannot blindly copy other people’s advertising materials, it is ineffective. We have considered why use unique creatives, how to do it correctly, and what services will help you in your work. Let’s get started!
Why do we need unique creatives? Therefore, it is important to create unique creatives before work. Let’s see how to do it.
How to create unique creatives? There are several techniques for creating unique creatives. The best option is to combine methods with each other.
Here are the main methods for creating uniquecreatives: “Interference”
A great way to interact with Facebook moderation. If you apply filters to pictures, the image will again become unique. Any filters will not work, the best option is to use “white noise”. Visually, it looks like a small noise on the TV.
An example of “interference” superimposed on a photo
The method has a minus – since this filter is almost invisible to the human eye, it does not bypass banner blindness.
Meta data
Technical way. The main advantage is flexibility, because this method can be used with any other. In addition, clean metadata will prolong the life of the account anyway. Here’s how the method works:
Install the XnView service => Open with his photo => Find “Metadata” in the “Edit” section => Clear all metadata.
After complete cleaning, open the image in any graphics editor and save using the editor. This will fill the clean metadata with the service mark so that the picture does not look suspicious for social networks.
The main disadvantage, as before, is that there is no bypass for banner blindness.
Minor editing
Something that will help to truly uniqueize the creative. Subject the materials to a little processing in graphic editors. After applying noise and clearing the metadata, the method will achieve 100% uniqueness.
Here’s how to unify by editing:
Important Details:
We have compiled a small selection of services for working with creatives:
How to check uniqueness
Verification is needed to verify the uniqueness of the materials. Make it easy, try to find similar pictures using the Yandex.Pictures service. If the service did not find similar images or confidently offered an analogue, the creative is unique.
Use these methods to make your advertising campaigns more effective. It is not difficult to creating a unique creative, it is important to be attentive and combine different methods.
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