12 December 2021
15 min read
The New Year is already close, which means that some products in the beauty and health vertical are becoming especially in demand. In order for the festive ebb to bring profit, we reveal 4 bundles that already show effectiveness.
Use the approaches in your own strategies or just copy the creatives and start pouring – the bundles work, we checked. Please note that they are relevant only for Facebook.
Bundle №1, Carattia cream
Our first bunch can be called classic for winter. A skin care offer, a promising and solvent geo, trendy creatives and a landing page in the form of a women’s blog.
Let’s take a closer look at each of the aspects.
An anti-aging moisturizer works especially well during the cold season, and there are several reasons for this:
We have identified several profitable approaches in creatives and have already checked the bundle. The methods work, keep them in mind when designing banners.
So, our selection of creatives and features:
“Before/After“ . The approach has always shown relevance, and it does not lose it even by the end of 2021. Use “custom” images and demonstrate the effect on contrasts – this will attract the audience;
Illustrations. Design promotional materials in the form of pictures, where you demonstrate the effect with the help of arrows that “smooth out” the skin.
Collage . Make a small collage of pictures with well-known experts, add a visualization of the effect and leave an understatement – post photos with unusual products or references to folk remedies.
Format – a women’s magazine, a piece of a blog. Text – storytelling from the face of a woman who got rid of skin problems at the age of 40-50 years. It is important to insert “user” photos, leave space for comments and write in detail – people are interested in reading such stories.
Skip short posts in favor of long reads. The longer the sales funnel, the more likely it is to convert. If you lead a person to buy too quickly, he will understand that the gasket is a fake.
Bundle №2, Flexoni
Joint pain worsens in winter. Causes – weather changes, lack of vitamins and cold. To help the elderly comes our offer – Flexoni, which became the basis for the second bundle.
Folk remedies. The composition of the capsules is completely natural, this is one of the main advantages. Demonstrate it, place photos of products and folk remedies on creatives.
Foci of pain. People are looking for a product not because they thought about the treatment, but because their knees “ache” them. Put pressure on the “pain” and demonstrate why you need to buy the product. A sharp reminder of the problem will help convert the user.
Age. Often your customers will be people who want to help their relatives. Show that the product helps to take care of the older generation.
Format – news from the world of medicine. Operate with numbers, attach photos from “conferences” and talk about the effectiveness of the drug and the “breakthrough” in the treatment of joints.
It is important to write about a quick effect, a person wants to get rid of pain right now. The cumulative effect is also important, without it, the capsules in the eyes of the client are no different from painkillers.
Don’t forget about user-generated content, this is one of the main trends that affects conversions. Leave the comment form and fill out this block. Attach photos of healthy older people close to your target audience
Bundle #3, Multilan
Hearing treatments also convert well. This bunch can hardly be called seasonal, but it is suitable for the New Year’s eve, as it shows efficiency right now.
Show pain . As with joints, this approach is effective for older audiences.
Illustrations. Demonstrate how the auditory system works and what causes problems with it. This will smoothly lead the user to the topic of the pre-lander.
The specificity is very similar to the remedies for joint pain. The essence is medical news, the format is a report. Operate with numbers and show benefits. Share percentages of treatment success, build trust with expert help, and use infographics.
Don’t forget about user-generated content, come up with a character who has already solved a hearing problem with a drug. In this block, the main emotion is shame from the fact that a person has to constantly ask again.
Also, do not forget to indicate the duration of treatment, the faster the capsules act, the better the gasket converts.
Bundle #4, Dr Extenda
Potency is relevant at any time of the year, but in winter the demand for funds increases. The reasons for this are not clear, because the cold season is characterized by reduced activity and a decrease in libido.
For a younger audience, the emphasis should be on bedtime and young girls. Guys want to give pleasure, and “long-playing” drugs will be relevant for them;
User Content. Draw attention to the product with live photos. A young unremarkable guy surrounded by beauties and a slight hint of eroticism is what will attract users.
Use characters from the porn industry, this will be the most striking hint of a long and rich sex life. It is important that the audience knows the personality you have chosen. For example, like this:
The format is similar to the previous ones – this is news from the world of medicine. Tell users about a new drug that will change the world of the sex industry, add numbers and infographics.
Forget about user-generated content, adapt the blocks to the audience. In our example, we used a block with a Portuguese man aged 37, but if you plan to run ads for an older audience, change the block and use photos of grandfathers.
The New Year holidays are already close, and this is the best time to start traffic arbitrage. The arrival of cold weather and the desire to leave health problems in the outgoing year are the reasons why the relevance of offers is growing.
Solve the needs of people and use our bundles, we have already tested them and are confident in the performance of each of the approaches
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