On the Eve of the Session: Looking for New Verticals for Earning

1 June 2021

6 min read

The end of May and June can rightfully be called “hellish” for students, as everyone is preparing for exams. Many students resort to drugs that stimulate brain activity to achieve high results. These drugs are especially popular among students of prestigious American and European universities who face high intellectual demands, have high motivation, and often have no financial problems.

Dealing with Motivation:

To better understand the target audience’s needs and fears, we have prepared several insights:

  1. The cost of education can reach astronomical sums. Being expelled from a university can result in losing a lot of money, the trust of loved ones, and self-respect.
  2. Students value their status, as a good education is still considered a passport to a successful career. Therefore, they use any means necessary to stay in university and reach the finish line.
  3. The race for grades can be intense. Students are ready to do anything to get a good grade and maintain or increase their rating.
  4. Fear of not coping can be a significant concern. Many students worry about not learning everything on time, embarrassing themselves during exams, and earning a reputation as a loser.

Now that we have addressed the primary motives for using stimulants, let’s examine how students feel about taking antipsychotics. Generally, students do not use antipsychotics throughout the year. There are three strategies for taking neurostimulants:

  1. The drug is taken once on the day before the exam or when it is necessary to submit important work.
  2. The second group of students begin taking the drug two weeks before the exams, carefully following the instructions.
  3. The third strategy is the most extreme, where the student takes more drugs than indicated in the instructions to stay awake for several days and work more productively. However, after such an experiment, few dare to repeat it.

What to Market:

If you are interested in capitalizing on the pre-session panic, check out the Bon Bon Frootie Tabs offer available from DirectAffiliate. The tool is currently available in Belgium, Denmark, and Italy.

Bon Bon Frootie Tabs is a dietary supplement that supports memory, stimulates concentration, and resists mental and physical fatigue. The supplement has a unique composition of natural ingredients that act gently on the nervous system, improving its functioning and reducing the feeling of fatigue.

The supplement comes in the form of effervescent capsules that must be dissolved in 200 ml of water. The following natural ingredients are included in the supplement:

  1. Mate (Paraguayan tea) is a source of theobromine and theophylline, which influence mental work and help achieve the desired state of concentration. B vitamins, abundant in mate, including B6 and B9, enhance concentration.
  2. Water hyssop affects the production of serotonin and dopamine, improving communication between neurons by increasing the number of dendrites. This increases the speed of nerve impulse transmission.
  3. B vitamins (B1, B6) prevent premature aging of nerve cells that are sensitive to energy deficiency.
  4. Green coffee activates the energy reserves of the body, promoting concentration. Chlorogenic acid in green coffee has antioxidant properties, neutralizing free radicals responsible for accelerating the aging process of body cells. As a result, it slows down the aging process, helping to keep good memory and mental sharpness longer.
  5. Garcinia Cambogia is a rich source of hydroxycitric acid (HCA), positively influencing metabolic processes in the brain and supporting serotonin production. This reduces the feeling of fatigue and helps maintain mental clarity for longer.

Why the drug may be of interest to students:

  1. contributes to the proper functioning of the brain and nerve cells;
  2. supports concentration, learning ability and resistance to stress;
  3. helps maintain cognitive functions and memory;
  4. improves mental performance and cerebral circulation.

How to pour:

European university students, aged 20 to 31, not disaggregated by gender, as both boys and girls use brain-stimulating drugs.

Warm up your audience with thematic pre-landers: 

and landings:

Use approaches that resonate with the pains of your target audience. Here are examples of such approaches:

What is important to consider

Keep in mind that session times may vary from country to country. Check this point before starting the RK.

“I need an assessment”, “I’m afraid to fly out”, “I won’t be able to do everything inlearn” – these are general insights, but before the start of the RC, try to collect insights from students of a particular university.

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